A new market for old and ugly fruit and vegetables takes shape

Thanks to a grant, two professors are stepping in to study how to get produce that usually gets pitched into retailers’ hands.

How much fruit and vegetable produce go to waste because it’s not pretty enough to eat? No one knows for sure. But a few companies have emerged to help bruised yet otherwise good food get to market. Professor of Supply Chain Management Elliot Rabinovich and Professor of Agribusiness Tim Richards have stepped in to aid in the process.

In this post in The Economist published Jan. 11, 2018:

The emerging companies have had to overcome four operational challenges, observes Elliot Rabinovich, a professor at Arizona State University who, with his colleague, Tim Richards, has received a grant from the Department of Agriculture (USDA) to study how to develop such businesses.