An applied academic research lab within the highly ranked W. P. Carey School of Business at Arizona State University, the Actionable Analytics Lab provides rigorous solutions to relevant real-world problems.

The lab’s mission is to bridge the gap between academic research and applied execution. Focus is placed on solving real-world problems of high societal impact and practicality — learn more about our research and vision.

Co-directors Victor Benjamin and Pei-yu Chen are professors in the top-ranked Department of Information Systems at ASU’s W. P. Carey School of Business. Our membership includes numerous internationally known researchers, distinguished for their adaptation and development of methodology in several areas — learn more about who we are.

In the News

Sep 2, 2021

ASU professor researching how humans can help technology detect bad bots

Assistant Professor of Information Systems Victor Benjamin researches artificial intelligence, is looking at how people’s reactions to social media posts can be mined for clues on content that may be generated by automated accounts called bots.

Mar 21, 2021

Divisive, demoralizing bots are winning, so big tech needs to think bigger

Assistant Professor of Information Systems Victor Benjamin found how Facebook and Twitter are stuck playing whack-a-mole against inauthentic accounts.

Feb 16, 2021

Student influences robotics in business

Student Jenny Keeler and Assistant Professor of Information Systems Victor Benjamin have found the advantages and future scope of robotics in business.

Feb 17, 2020

Keystroke cops: Prof outlines framework for fighting cybercrime

Assistant Professor of Information Systems Victor Benjamin has created the Darknet Identification, Collection, Evaluation with Ethics (DICE-E) framework. 

April 15, 2019

Information systems and adidas team up to understand sporting goods customers

Students and faculty who are members of the Actionable Analytics Lab have partnered with the sportswear giant to help it make better, more informed decisions using data.

March 8, 2019

Man vs. machines: Research aims to nix bot content online

Information systems professors uncover an approach that holds promise for faster and more accurate detection of virtual robots.

Dec 30, 2018

Analytical to the Core

Arizona State University’s W. P. Carey School of Business integrates analytics throughout its curriculum in response to industry demand.

Dec 27, 2018

Bots vs. bots: Using AI to detect malicious software-generated videos on social media

W. P. Carey information systems professors, Victor Benjamin and Raghu Santanam, are looking for ways to use artificial intelligence to detect fake videos created by bots.