An applied academic research lab within the highly ranked W. P. Carey School of Business at Arizona State University, the Actionable Analytics Lab provides rigorous solutions to relevant real-world problems.

The lab’s mission is to bridge the gap between academic research and applied execution. Focus is placed on solving real-world problems of high societal impact and practicality — learn more about our research and vision.

Co-directors Victor Benjamin, Pei-yu Chen, and John Zhang are professors in the top-ranked Department of Information Systems at ASU’s W. P. Carey School of Business. Our membership includes numerous internationally known researchers, distinguished for their adaptation and development of methodology in several areas — learn more about who we are.

In the News

April 15, 2019

Information systems and adidas team up to understand sporting goods customers

Students and faculty who are members of the Actionable Analytics Lab have partnered with the sportswear giant to help it make better, more informed decisions using data.

March 8, 2019

Man vs. machines: Research aims to nix bot content online

Information systems professors uncover an approach that holds promise for faster and more accurate detection of virtual robots.

Dec 30, 2018

Analytical to the Core

Arizona State University’s W. P. Carey School of Business integrates analytics throughout its curriculum in response to industry demand.

Dec 27, 2018

Bots vs. bots: Using AI to detect malicious software-generated videos on social media

W. P. Carey information systems professors, Victor Benjamin and Raghu Santanam, are looking for ways to use artificial intelligence to detect fake videos created by bots.