Future of Work in the Digital Society Conference

February 22, 2018

The increasing importance of Gig economy in the society has attracted significant attention from industry practitioners and academic scholars. Recognizing that the prosperity of the future society will be defined by how we creatively use, deploy, and assimilate digital technologies that enabled the Gig economy and by how the culture is shaped by this paradigm shift and how individuals’ health is affected by this change, the workshop will focus on a number of related, high-impact areas related to the Gig economy.
The “Future of Work in the Digital Society” conference will be a half-day event that gathers top industry practitioners and top scholars to present their views, opinions, and predictions of the current and future trends in the Gig economy.

Tentative Schedule
Thursday, Feb. 22, 2018
11:30 a.m. to 5 p.m.

  • Lunch
  • Keynote Speech
  • Industry Panel and Presentations

Eight distinguished industry leaders will present their views, opinions, and predictions of the current and future trends in the Gig economy. A panel discussion on the Gig economy will also take place.


Michael Guggemos, Chief Information Officer, Insight
Insight’s Chief Information Officer Michael Guggemos joined the company in 2010 as a transformational leader, with business experience that spans manufacturing, human resources, engineering and strategic ventures (mergers, acquisitions, and divestitures) as well as information technology. Mr. Guggemos had previously served as Corporate Vice President, Information Technology, for Motorola, Inc., where he was responsible for end-to-end IT operations supporting more than $22 Billion in revenue, and 30,000 full-time employees across more than 40 countries. He was heavily involved in enterprise product creation and go-to-market strategy.
Mr. Guggemos has an industry-recognized track record of increasing networking sales, improving client satisfaction, reducing service costs and staff turnover, and improving operational performance. Mr. Guggemos was named one of Computerworld’s Premier 100 IT leaders in 2011 and a CIO Magazine “One to Watch” in 2010 for demonstrating exemplary cross-functional and industry leadership during the economic crisis. Mr. Guggemos earned his Bachelor and Master degrees while serving in the U.S. Army and is actively involved with local and global business communities.


Collin Sellman, Head of Learning Analytics and Data Science, Pearson Inc.
Collin Sellman, PhD, currently leads the K-12 data science and learning analytics group at Pearson Learning Services. His focus is on using science and machine learning to build new products and improve existing ones. Prior to Pearson, he led product management and development teams in the Internet infrastructure industry at Level 3 Communications, Qwest Communications, One2One UK, and !NTERPRISE Networking Services. He also teaches classes in analytics strategy and big data in ASU’s W. P. Carey graduate programs. Collin has an MBA and PhD from Arizona State University and is currently involved in academic research related to product process mining.


Jenny Poon, Founder of Co+Hoots

Jenny Poon is a serial entrepreneur and founder of CO+HOOTS, Phoenix’s #1 coworking space and small business incubator that currently houses 250+ entrepreneurs. She is also the founder of eeko studio, a boutique design and advertising agency focused on fresh designs for impactful companies large and small. Other businesses she has helped launch are: CO+HOOTS Foundation and Fresh Words Market. Her background in design and marketing led her to build a place where she could connect with like-minded folks that believe business growth comes from collaboration between different industries. She has worked more than 14 years in team environments and has used her experience to organize one of the largest community of entrepreneurs who believe collaboration between industries is where innovation flourishes. Jenny was named Phoenix Business Journal’s 2016 Phoenix Businessperson of the Year. The first minority and the first woman to receive the honor.


Rachelle Celebrezze, Senior Policy Advisor at Lyft

Rachelle Celebrezze is the Senior Policy Advisor at Lyft, where she advises on local, state, and federal legislation. She previously served as Assistant Counsel at the United States Senate and Senior Legislative Analyst at the Metropolitan King County Council. Rachelle earned her B.A. from Case Western Reserve University, her M.P.A. from Columbia University, and her J.D. from the University of Washington School of Law.


Chris Opfer, Managing Editor on the Labor and Employment News Team at Bloomberg BNA

Chris Opfer is the Managing Editor on the labor and employment news team at Bloomberg BNA. Chris covers the policy, politics and court battles that shape the way people work. Among other topics, he’s written about efforts to organize gig workers, how smartphones challenge the meaning of overtime work and what happens when robots take over factory floors and fast food cashier stations. Chris was awarded a National Press Foundation Paul Miller Washington Reporting Fellowship in 2013. He is a graduate of the University of Miami School of Law and James Madison University.


Subbarao Kambhampati, Professor and President of the Association for the Advancement of Artificial Intelligence

Subbarao Kambhampati (Rao), is Professor of Computer Science & Engineering at ASU’s. Rao’s research interests are in Artificial Intelligence with particular emphasis on planning, machine learning, analogical and case-based reasoning, and their applications to automated manufacturing. He has written oodles of papers in these areas. Rao also serves as the President of the Association for the Advancement of Artificial Intelligence. The international association is the premier nonprofit scientific society working to increase understanding of intelligent behavior and its underlying thought process, and how that is used in machines. It works to increase public understanding of artificial intelligence as well as promote research in the field and its responsible use.


Greg Bell, VP Marketing and Community at Topcoder

Greg Bell is Vice President of Marketing and Community at Topcoder, a software design and development company that leverages its crowdsourcing community of over one million members to deliver innovative customer solutions. Greg is responsible for customer demand generation as well as initiatives to grow and engage Topcoder’s community. Prior to joining Topcoder he worked for Salesforce, ExactTarget, Radian6, and several B2B software startups. He is a graduate of the University of Colorado at Boulder.



Kevin Hong, Assistant Professor and Co-director of Digital Society Initiative
Bin Gu, Associate Dean and Earl and Gladys Davis Distinguished Professor
Raghu Santanam, Department Chair and McCord Chair Professor


To be announced


Department of Information Systems within the W. P. Carey School of Business at Arizona State University

For more information, contact wpcareyis@asu.edu.