Taming the Big Data monster

Professor of Supply Chain Management Dale Rogers discusses the findings of his new research on Big Data analytics at the CSCMP Edge conference.

Supply chains gather huge amounts of data, but companies still struggle to gain value from it. Professor of Supply Chain Management Dale Rogers and his co-authors asked people what they think big data is in a new global research study that looks at the current state of supply chain data analytics, and how organizations are tapping its potential to drive growth. 

In this video on CSCMP’s Supply Chain [Quarterly]:

“We found a lot of confusion,” said Rogers. “There’s clearly not a unified understanding of the concept, and there’s not a clear direction of how you should go. What most companies are doing is they are managing big data with Excel spreadsheets.”