What’s the significance of Taser changing its name to Axon?

Associate Professor of Marketing Mike Wiles talks about the market opportunity and why the company is taking advantage of it.

Taser International, the Scottsdale-based company known for its stun guns, has changed its name to Axon — the name of its line of body cameras.

In this 91.5 KJZZ podcast on April 7, 2017, Wiles says:

I think it makes a lot of sense for them to rename the company in terms of one of their more successful divisions … because that’s where a lot of their growth is going to come from in the future.

Learn more about Mike Wiles.