
Will consumers lead the health care revolution?
Major obstacles must be overcome before crucial advances such as nationwide electronic medical records or gene-targeted drugs are available to most Americans, according to health communications professor Gary Kreps. So many of us are frustrated with the deficiencies of our health-care system that sooner or later, we’ll force a "modern revolution" from the bottom up, he predicts. Once the dust settles, a new health-care model will emerge with an increased focus on prevention and early detection of disease. But Kreps foresees other changes, too, including "a shift from a provider to a consumer revolution" that mandates much more home-based care, customer-friendly doctor’s offices and clinics, and a stronger emphasis on eliminating pain and discomfort.