
Jeff Moorad: Performance-enhancing management for the Arizona Diamondbacks
The Arizona Diamondbacks are fresh from a season during which they led the National League in victories, racking up 90 on the way to winning the National League West Division title. The team, which debuted in 1998, won the World Series in its fourth season, but at a high cost. Worsening finances and a record losing season followed. General Partner and CEO Jeff Moorad talks about the Diamondbacks’ new game plan, which includes winning on the field and on the balance sheet.