Entrepreneurs who do not sell on the Internet and therefore do not have a merchant account often ask me if they need a digital presence. The answer: a resounding yes! That’s because customers and clients use the Internet the way people used the Yellow Pages a generation ago, only more so.
You already knew that decisions about where to locate your business involve factors such as size of space, type of space, common area expenses and rent. Now add to that the neighborhood characteristics, reputation and image that convey your identity and values — co-branding the area with your business.
Have you ever thought “Where was I?” when you returned to a task after someone had interrupted you? Task shifting — even pulling yourself away from the computer screen to answer a question — can impact productivity. For astronauts, it can increase risks. That’s why NASA has commissioned research to study it.
Your business is thriving, but to continue to grow, you need capital. Before you enter the market, you need to know what your company is worth. With headlines about outrageously valued start-up companies running side-by-side with stories on volatility in the public equity markets, this is a good time to discuss valuation.
What are the elements that make up your brand? Nancy Gray, a marketing instructor at the W. P, Carey School, explains how those elements contribute to the way your brand is perceived — and lived — by your customers.
I have had all manner of tenants in the past, good and bad. With experience, I have developed a successful application process that helps me to find the best possible tenants. After the successful first phone call, now it is time to schedule the showing.
