One of the marketing questions most frequently asked by an entrepreneur or small business owner is, “Why do I need to worry about branding?” The answer is really quite simple: It is to gain more customers and keep them coming back, again and again.
In this edition of “Getting Started,” Sidnee Peck explains the importance of acknowledging the things that you do and do not need in life.
As entrepreneurs and small business owners, it’s not what you think that matters, it’s what others think. In a sense, every day is “election day” for your business, because when customers buy or use your product or service it’s as if they were voting for you. So how do attract votes?
We all need a “go-to” person when times are tough or when we encounter an ambiguous or political situation. A “go-to” person is someone we rely on for expert advice, knowledge or assistance in an important situation. They are reliable: they help us avoid pitfalls that we might overlook because we are too close to a situation and because they often possess complimentary skills to our own.
The School of Accountancy’s Professor of Practice Donald Goldman offers a cautionary tale that illustrates the consequences of cutting corners when starting a business. In this case, saving a few dollars on legal advice in the beginning cost $3 million in the end.
Management Professor Angelo Kinicki, provides his readers with the consequences of how not to implement laissez-faire leadership into business.
