When’s the right time to reinvent your brand with a new logo
This year, major companies like Facebook Inc., Google Inc., StubHub and Airbnb have changed their logo and company branding. Is it time for your company to do the same?
This year, major companies like Facebook Inc., Google Inc., StubHub and Airbnb have changed their logo and company branding. Is it time for your company to do the same?
Who hasn’t experienced the feelings of frustration, disappointment, bewilderment, anger and even rage in reaction to a problem with a product or service? I know I have.
Author and entrepreneur Evan Carmichael wrote: “If there is something in common between the world’s highly successful entrepreneurs … it is their winning mindsets.” But what really do we mean by this term?
As business environments change with new technologies, new competitors and new consumer preferences, many previously successful businesses falter. Determining how to compete in a changing environment is the job of business leaders, who must transition processes and outcomes from what is currently done to what is desired.
Putting on my customer hat, I’m going to share with you an experience I recently had at a restaurant. After reviewing this experience, I’ll tie the story back to an often-ignored but critical business skill: recovering when we fail a customer.
What is business success? Profitability, right? But what if you have other aspirations for your business, such as promoting a social cause or helping the environment? Up to now, for-profit companies could not codify those non-financial objectives.