Landlord files: How to vet a rental application

After you have received an application and the application fee from your tenants, you will want to process the application in a timely manner. I ask tenants to notify their employers and previous landlords to expect my call so that I can process the application as quickly as possible.

The three-step secret of small business marketing

Ah, the allure of owning your own business! It starts with a dream and a passion paired with buckets of heart and soul. Yet sometime after the initial steam wears off, we find ourselves wondering why our endeavor isn’t as fruitful or successful as we had dreamed.

Is big data always a big deal?

Much has been made of data analytics lately — arguably for good reason. These days we have access to more and more information and the tools that can help make sense of it. People are clamoring for big data — the bigger the better!

Annual tax-break extender legislation causes uncertainty

At some point during the growth of your business, you most likely will need to purchase an expensive piece of equipment. Your decision to proceed will be guided by your competitive position, changes in technology and other factors, but don’t forget also to consider the tax implications. Let’s look at a typical scenario and examine the possible outcomes.

The elements of brand personality

In part three of this series, we are looking at the elements that combine to create your brand’s personality. The elements of brand personality are considered intangible, and on the table of brand elements they are classified as feelings. The feeling elements are important because they work to explain why people buy brands for more than just their utility.

Help! I think my mentor is giving me bad advice

As someone who has been both an entrepreneur and on a mission to progress through an organization, I have sought advice on frequent occasions from individuals I consider successful by multiple definitions.