Research by Professor of Information Systems Sang-Pil Han provides a model for mobile application analytics that helps media buyers know how much and where to spend for optimal ad return on investment.
Whether it comes in the form of product reviews, gardening tips, or shared recipes, content provided by other users online is invaluable. Assistant Professor of Information Systems Kevin Hong and Professor of Information Systems Bin Gu share how companies can tap into the potential of the information customers post.
New research by Assistant Professor of Information Systems Kevin Hong and his co-authors found certain interventions influence an individual to contribute an online review.
Don’t want to miss class? A rolling stand that holds a tablet will allow Professional Flex MBA students to attend classes remotely.
On the job, most of us have met a night owl or two, the kind of people who are still shooting out emails at midnight and get their best work done after everyone else has gone to sleep. Likewise, we’ve all met the chipper morning bird who dives into a tidy to-do list long before the morning rush hour starts. According to Associate Professor Pei-yu Chen, psychologists have found that people perform tasks more competently when they tackle them during their preferred time of day.
The Robert Wood Johnson Foundation, known as the United States’ largest philanthropy focused solely on health, recently awarded a $120,024 grant to information systems professors.
