The power of positive feedback

Whether it comes in the form of product reviews, gardening tips, or shared recipes, content provided by other users online is invaluable. Assistant Professor of Information Systems Kevin Hong and Professor of Information Systems Bin Gu share how companies can tap into the potential of the information customers post.

Retailers can learn from early birds, night owls about the art of online shopping

On the job, most of us have met a night owl or two, the kind of people who are still shooting out emails at midnight and get their best work done after everyone else has gone to sleep. Likewise, we’ve all met the chipper morning bird who dives into a tidy to-do list long before the morning rush hour starts. According to Associate Professor Pei-yu Chen, psychologists have found that people perform tasks more competently when they tackle them during their preferred time of day.