Ebay study: How to build trust and improve the shopping experience
eBay has been one of the biggest and longest lasting success stories of the early dot com era. And a big reason for eBay’s success has been its effectiveness at collecting and using data. Michael Goul, chairman of the information systems department, finds that strategic use of data has enabled eBay to dramatically reduce transaction costs for users, enhance the experiences for both buyers and sellers, and save millions of dollars for the company.






