Why you say yes, even when you don’t want to
Research by Professor Emeritus of Marketing Robert Cialdini outlines six key principles of persuasion.
Research by Professor Emeritus of Marketing Robert Cialdini outlines six key principles of persuasion.
Research finds that people are less likely to use and enjoy beautiful consumables.
Regents’ Professor Emeritus of Psychology and Marketing Robert Cialdini’s research found social norms have a significant effect on what we toss into the blue bin.
What does it take for shoppers to say enough is enough when it comes to a brand or business? Professor Mary Jo Bitner, executive director of the Center for Services Leadership, explains when and why buyers turn away from or put up with products and companies that have failed us time and again.
Professor of Marketing Naomi Mandel and her partners in research explore how religion affects buying behavior.
Associate Professor of Marketing Mike Wiles talks about the market opportunity and why the company is taking advantage of it.