What does it take for shoppers to say enough is enough when it comes to a brand or business? Professor Mary Jo Bitner, executive director of the Center for Services Leadership, explains when and why buyers turn away from or put up with products and companies that have failed us time and again.
Professor of Marketing Naomi Mandel and her partners in research explore how religion affects buying behavior.
Associate Professor of Marketing Mike Wiles talks about the market opportunity and why the company is taking advantage of it.
While technology and processes improve customer service in many ways, they can also negatively impact the relationship between consumers and businesses.
If you buy products that benefit society, it’s a good thing, right? Yes, and no. That is, people don’t necessarily see it that way.
Attention customer service: Quality care post-sale is crucial if you want our business in the future.
