Goods that are ‘too pretty to use’ could have big effect on sustainability
Research finds that people are less likely to use and enjoy beautiful consumables.
Research finds that people are less likely to use and enjoy beautiful consumables.
Regents’ Professor Emeritus of Psychology and Marketing Robert Cialdini’s research found social norms have a significant effect on what we toss into the blue bin.
What does it take for shoppers to say enough is enough when it comes to a brand or business? Professor Mary Jo Bitner, executive director of the Center for Services Leadership, explains when and why buyers turn away from or put up with products and companies that have failed us time and again.
Professor of Marketing Naomi Mandel and her partners in research explore how religion affects buying behavior.
Associate Professor of Marketing Mike Wiles talks about the market opportunity and why the company is taking advantage of it.
While technology and processes improve customer service in many ways, they can also negatively impact the relationship between consumers and businesses.