‘Limited-quantity’ ads play a role in consumer aggression

W. P. Carey researchers examine why shoppers become Black Friday brawlers, concluding that retailers should be more cautious in how they use ‘scarcity ads,’ and consumers should understand that psychologically, these effects can happen and you should control your own behavior.

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In Walmart Supercenter conversions, surprising effects

Since the mid-1990s, a key feature of Walmart’s growth strategy has been the conversion of stores to “supercenters” — that is, a full-line discount store with a full-line supermarket under one roof. The strategy has been so effective that Walmart is now the largest grocery store in the world. Walmart is, in fact, the largest company in the world.

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