The services imperative: Focusing on the future of business
Services now account for a staggering 80 percent of the U.S. Gross Domestic Product and labor force, but many still view the world through manufacturing lenses, according to W. P. Carey experts Mary Jo Bitner and Stephen Brown. Their new paper synthesizes service research and throws down a challenge to businesses, policy makers and academics: recognize the immediate need to focus on growth and innovation through services, in order for individual companies and countries to be competitive in the global economy. Bitner and Brown lead the W. P. Carey School’s Center for Services Leadership, host of the annual Compete Through Service Symposium.