The services imperative: Focusing on the future of business

Services now account for a staggering 80 percent of the U.S. Gross Domestic Product and labor force, but many still view the world through manufacturing lenses, according to W. P. Carey experts Mary Jo Bitner and Stephen Brown. Their new paper synthesizes service research and throws down a challenge to businesses, policy makers and academics: recognize the immediate need to focus on growth and innovation through services, in order for individual companies and countries to be competitive in the global economy. Bitner and Brown lead the W. P. Carey School’s Center for Services Leadership, host of the annual Compete Through Service Symposium. 

Zane’s cycles: Empowering employees to deliver ‘extraordinary customer service’

Chris Zane goes to work every day with a smile on his face, buoyed by his philosophy that "most of the population are good and sound and trustworthy people." Sound naïve? Perhaps. But Zane apparently knows what he’s talking about. His bicycle store, Zane’s Cycles, grossed $10 million in 2006, and has enjoyed an average annual growth rate of 23 percent since opening in 1980. Speaking to several hundred customer-service managers gathered for the 18th Annual Compete Through Service Symposium, Zane credited his success to giving "extraordinary customer service with the help of an empowered team of employees." The symposium is sponsored by the Center for Services Leadership at the W. P. Carey School of Business.

Chase Home Equity: Innovation from the inside out

The home-equity loan industry is crowded with competitors, making it tough for mortgage companies to hang onto market share — much less grow revenue, according to Brad Connor, president of Chase Home Equity, who recently spoke at the 18th Annual Compete Through Service Symposium, sponsored by the Center for Services Leadership at the W. P. Carey School of Business. But helmed by Connor, Chase Home Equity has managed to grow market share and profits this year. How did he do it? With a creative strategy focusing on new services and products, an emphasis on employee-generated innovation, clever marketing and a whole-hearted plunge into high tech.

Xerox Global Services: The product is service

Xerox still makes copy machines, sells toner and fixes broken office equipment. But its fastest growing segment does not market a physical product. Xerox Global Services (XGS) takes over printing, tracking and storing documents for clients, using proprietary software, digital repositories and re-engineered workflows. Tom Dolan, president of XGS’ global account operations, gave executives attending the 18th Annual Compete Through Service Symposium an overview of how to save money by modernizing their document functions. The symposium is sponsored by the Center for Services Leadership at the W. P. Carey School of Business.

IBM’s extreme makeover: Big blue adapts to a changing marketplace

Once best known for making computers and selling them to corporations and government entities around the world, IBM refocused on technical support and professional services in the 1990s, in the process becoming the leading edge of a change that has swept manufacturing companies. And fifteen years later, IBM is still evolving. "The marketplace is changing today more dramatically than we’ve ever seen," said Paul M. Loftus, general manager of maintenance and technical support for IBM Global Technology Services. Loftus was speaking at the 18th annual "Compete Through Services Symposium: Set the Pace" sponsored by the W. P. Carey School’s Center for Services Leadership.

Pete Winemiller: The little things mean a lot

It looks like a recipe for a customer-service nightmare: A company offers a product that is inconsistent, the frontline employees are mostly part-timers who don’t work directly for the organization, and many of the customers have been drinking alcohol. Welcome to the world of the Seattle SuperSonics and the Seattle Storm. Pete Winemiller, the organization’s vice president of guest relations, was a featured speaker at the Center for Service Leadership’s 18th Annual "Compete Through Service: Set the Pace" symposium, which is the subject of an up-coming Special Report from Knowledge @ W. P. Carey. Winemiller said achieving success in customer relations means setting big goals and meeting them through little acts.