Category: Marketing

The waiting game: It’s not always a bad thing

To wait or not to wait is not the question. Rather, it’s how — and to what extent — an imposed delay affects our enjoyment of consumer products. W. P. Carey School of Business marketing professors take a closer look at delays and consumer opinions.

The b-to-b tango: Suppliers and customers need to stay in sync

A marketing professor at the W. P. Carey School of Business examines the client-supplier relationship in a recent research survey. Her discovery: In order for the dance of the business-to-business deal to be successful, employees’ individual relationships with clients must play a part and communication is key.