After you have received an application and the application fee from your tenants, you will want to process the application in a timely manner. I ask tenants to notify their employers and previous landlords to expect my call so that I can process the application as quickly as possible.
Companies may be losing more customers than keeping them because of ineffective customer service efforts, according to the 2015 Customer Rage Survey. “Businesses need to start listening to and delivering on what customers want,” says Professor Mary Jo Bitner, executive director of the Center for Services Leadership.
Much has been made of data analytics lately — arguably for good reason. These days we have access to more and more information and the tools that can help make sense of it. People are clamoring for big data — the bigger the better!
Some people go shopping for a lift when life delivers a blow to the ego, but that purchase may not make them feel better. Marketing researcher Monika Lisjak has found that depending on what people buy, they actually might make themselves feel worse and will perform worse on subsequent tasks.
In part three of this series, we are looking at the elements that combine to create your brand’s personality. The elements of brand personality are considered intangible, and on the table of brand elements they are classified as feelings. The feeling elements are important because they work to explain why people buy brands for more than just their utility.
You don’t need to be a famous expert to understand the elements that make up your brand — what matters most is your inquisitiveness. It is your willingness to wonder and ask questions that enables you to gain understanding that you can use to build your brand’s value to your customers.
