What are the elements that make up your brand? Nancy Gray, a marketing instructor at the W. P, Carey School, explains how those elements contribute to the way your brand is perceived — and lived — by your customers.
Super Bowl XLIX and related events landed earned $720 million in economic impact for the Phoenix metro area this winter — more than any special event ever staged in Arizona. But the gains for Arizona go beyond dollars and cents.
Clinical Assistant Professor Kathryn Eaton, shares her experiences of being a landlord in the Phoenix real estate market. This particular article deals with the confusion and uncertainty that can surround the pricing of property.
Many entrepreneurs (and large companies, too) suffer from the idea that if they just do something better than the competition, the universe will unfold as it should and radiant beams from heaven will shine on them. Associate Professor of Marketing Doug Olsen provides his readers with the reality of expectations as an entrepreneur.
Clinical Assistant Professor Kathryn Eaton, shares her experiences of being a landlord in the Phoenix real estate market. This particular article focuses on how to handle the unexpected with confidence and poise.
The Sports Business Association is an undergraduate organization at the W. P. Carey School of Business dedicated to teaching students about the sports business industry. On April 10, a group of industry leaders came to campus for a day of discussion about the latest developments in the industry.
