What are the risks associated with outsourcing services? Associate Marketing Professor Michael Wiles and his research partners discovered that it depends on which party is at fault for the breach, and whether the employees of the outsourcing firm are productive.
W. P. Carey researchers say the Phoenix area benefits greatly — both economically and otherwise — from its portfolio of major sporting events. Not all cities can say the same.
Conventional wisdom says choosing from large numbers of options is overwhelming. Scholars call this “choice overload,” and declare that it hinders good decision-making: when faced with many options, we take a stab in the dark or simply walk away. Not so, says Associate Professor of Marketing Jonathan Ketcham.
If your company has a social media manager, chances are that person reports into the marketing department. But, the marketing department is not necessarily the only department that should be using social media, according to Bin Gu, a professor of information systems at the W. P. Carey School of Business.
Triblive.com explored the connection between beauty and business in an article that cited market professor Naomi Mandel’s 2010 study of the impact of ads featuring perfectly sculpted models. “Looking at all of those long-legged models not only depresses us, it can increase the susceptibility of young women developing eating disorders,” the Pittsburgh news organization reported.
A recent study ranked Phoenix Number 8 on a list of U.S. cities that closely resemble national demographis averages. Presumably that makes Phoenix a good place for market testing, but in an interview in the Phoenix Business Journal, Associate Professor Douglas Olsen warns that many factors affect the choice of a community to test new products. Phoenix may be a good fit for some, but not all.
