When Mark Verstegen founded Athletes’ Performance in 1999, the private industry of performance training “was largely nonexistent,” said current CEO Dan Burns. Mark’s vision: a scientific approach that integrates four pillars — mindset, nutrition, movement and recovery — to give athletes everything they need to perform at their best.
With the healthcare sector moving toward greater price transparency, soon people will be aware of the cost of the medical goods and services they consume — often for the first time. That information will have a profound impact on the way consumers make decisions to acquire medical goods and services and even assess their own risk of contracting diseases, according to new research by Assistant Marketing Professor Adriana Samper.
With more than 4,000 hotels worldwide, chances are good that you’ll sleep at a Best Western sometime this year. When you book your room, however, you’ll have more information about your lodging than you did in the past. In 2011 the company launched a brand modification initiative that helps travelers anticipate the kind of experience to expect when they check in. Since Best Western is a “family” of independently owned hotels, modifying the longstanding brand was not a quick or easy decision. Craig Smith, a W. P. Carey MBA (1999) alumnus, had a key inside role in making that change.
At the W. P. Carey School’s Behavioral Research Lab, marketing faculty conduct research on consumer behavior as it applies to such areas as product selection and consumption — how and why people make decisions about what to buy and eat. Some 500 students every two weeks participate in the intensive research, which originates new theories that are used by marketers and policy makers. The quality of the lab and the research helps attract top faculty and doctoral students, gives undergraduate students experience in a lab setting, and contributes to the school’s national reputation.
Andrea Morales is the recipient of the 2013 Erin Anderson Award, which recognizes outstanding female marketing scholars and the contributions they make by nurturing other women who want to launch academic careers. The associate professor has established a “rock star research record” while at the same time “providing an enduring level of encouragement and support” to the Ph.D. students she has mentored. Morales herself says “With every student I’ve mentored, I become more and more grateful for my own mentors.”
Honeywell Aerospace recently made an internal investment designed to yield competitive advantage and support the company’s growth strategy. It is a one-of-a-kind employee-training program dubbed the Honeywell Academy. Created with some of the top minds in service leadership at the W. P. Carey School’s Center for Service Leadership, the Honeywell Academy is a professional certificate program delivered completely online. And Honeywell Aerospace is sending its entire 1,400- employee customer service organization through the academy.
