Writing for News Outlets

Knowing how to write for nonacademic audiences is a key skill for researchers who want to have an impact beyond professional journals. Industry, institutions, policymakers, the general public and other stakeholders need research findings communicated in simple terms to aid them in decision making.

Being able to appeal to a larger audience beyond the academic community has other benefits as well. Researchers who are skilled at translating their work for a lay audience tend to gain research funds and consultancy opportunities, establish an online presence and increase their number of citations.

Representing your own research for general readers also is the best way to clarify any controversies around your work.

In this CARSICA Training Series workshop, participants learned the nuances involved in writing for new outlets as one avenue for making their research relevant to non-academics, especially within the African context. The training covered how to craft an article title, opening paragraph, the main body, conclusion and, most importantly, the language.

About the presenter:

Seth Krampah

Seth Krampah is a financial and economic journalist. He is currently the regional editor and manager of Business & Financial Times newspaper, Ghana’s leading provider of business, financial and economic information. Krampah is in charge of the Ashanti, Bono & Ahafo Regions. 

He holds a diploma in communication studies from the Ghana Institute of Journalism, a Bachelor of Arts degree in history and information studies from the University of Ghana and a Master of Science in marketing from Kwame Nkrumah University of Science & Technology.