Working it out: Stock-market players detect and reward smart outsourcing
Last year, some 28 percent of corporate managers surveyed told Evans Data, a market research firm, that their primary driver for outsourcing was cost cutting. You’d think saving money would catch the eye of Wall Street but, in fact, it doesn’t. Researchers Haluk Demirkan, Michael Goul and Robert St. Louis from the W. P. Carey School of Business examined the effect outsourcing announcements had on firm value as measured by abnormal stock returns; they found that only truly innovative contracts made investors take notice and applaud the decision with market buy-in that elevates stock value.






