How to get better customer service, and skip the rage
While technology and processes improve customer service in many ways, they can also negatively impact the relationship between consumers and businesses.
While technology and processes improve customer service in many ways, they can also negatively impact the relationship between consumers and businesses.
If you buy products that benefit society, it’s a good thing, right? Yes, and no. That is, people don’t necessarily see it that way.
Attention customer service: Quality care post-sale is crucial if you want our business in the future.
Online retailers have an opportunity to persuade hesitant shoppers to click “buy” this holiday season, according to new research by a marketing professor.
While talk of religion and politics over Thanksgiving dinner may incite an argument, Black Friday ads may stir up a fight.
W. P. Carey researchers examine why shoppers become Black Friday brawlers, concluding that retailers should be more cautious in how they use ‘scarcity ads,’ and consumers should understand that psychologically, these effects can happen and you should control your own behavior.