GMO Labeling Effects: Evidence from Supermarket Scanner Data
October 14, 2020 @ 12:00 pm – 1:00 pm, Zoom
Missed the seminar? Watch the video:
Dr. Aaron Adalja
Assistant Professor
Cornell University
Date: Wednesday 10/12/2020
Time: 12:00-1:00 pm
Zoom link: https://asu.zoom.us/j/8988333265
Abstract
This paper uses observed retail transaction data to study the impact of GMO and non-GMO food labeling on demand. We utilize the passage and implementation of a mandatory GMO food labeling law in Vermont in 2016 (the only state that has successfully implemented a mandatory GMO labeling law) as a quasi-natural experiment. Applying synthetic controls and difference-in-differences methods and leveraging a novel dataset from the Non-GMO Project Verified program, we find that the mandatory GMO label had no statistically discernible impact on demand. (Refer to attachment for complete abstract)
Bio
Dr. Aaron Adalja is an assistant professor of food and beverage management at the School of Hotel Administration and a faculty fellow at the Atkinson Center for a Sustainable Future at Cornell University. He holds a Ph.D. in agricultural and resource economics from the University of Maryland, College Park. Adalja’s research draws on consumer theory, industrial organization, and marketing to examine empirical questions in food and agricultural economics related to food labeling and quality certification, food safety, sustainability, and food and agricultural marketing. His current research includes studies on consumers’ and firms’ responses to voluntary non-GMO food labeling, the role of collective reputation in produce food safety, grower tradeoffs between farm conservation and food safety, and pricing and labeling strategies to mitigate fluid milk food waste.
