Carola Grebitus (Coordinator)

Carola Grebitus

  • Agricultural, behavioral and experimental economics
  • Marketing and consumer behavior
  • Market research
  • Sustainability
  • Diet and health
  • Food safety and technology

Carola Grebitus is an associate professor of food industry management at the W. P. Carey School of Business at Arizona State University. Her research is focused on modelling consumers’ food choices in general, and consumers’ decision strategies in particular.

She has worked extensively on determinants of consumer behavior, purchase decision making, and food quality from consumers’ perspective.

Her current research includes consumer preferences for local food, urban agriculture, and sustainable (food) products; willingness to pay for new technologies; and the influence of food labelling on purchase decisions.

Furthermore, she investigates the role of social networks on healthy food choices and adoption of genomics.

Also, she has conducted research using retail surveys regarding consumers’ use of quality certification and country-of-origin information. In her research Professor Grebitus applies a variety of methods ranging from auctions and choice experiments to eye tracking and taste tests.

Renee Shaw Hughner

Renee Hughner

  • Role and relationship of food in consumer wellness
  • Organic food movement
  • Organic food in consumers’ daily lives

Renée Shaw Hughner is an Associate Professor of Agribusiness in the W.P. Carey School of Business at Arizona State University. Broadly, her research lies in the areas of food marketing as it relates to consumer behavior, health, nutrition, and education.

Her research has focused on understanding: consumer attitudes and the use of choice heuristics in the context of children’s food products; consumer attribution of locally grown and state-branded produce, and; the role of dietary interventions in the prevention of childhood obesity.

Current projects include research which examines the issue of alleviating the problem of access to healthy food in food deserts and consumers’ perceptions of various food labels (e.g., GMO, sugar sweetened beverage warnings). Hughner is involved in several project-based activities with students.

She serves as the student advisor for the Produce Marketing Association’s (PMA) Career Pathways Program; the National Agri-marketing Association (NAMA) Student Marketing Competition, the Produce for Better Health (PBH) Formula 5 Marketing Competition, and the National Grocers Association (NGA) Collegiate Case Competition.

Hughner served as Chairwoman for the National Grocers Association (NGA) Food Industry University Committee (FIUC), a committee dedicated to building bridges between the independent food retailing sector and academia. She currently serves on the board of the Arizona Food & Drug Industry Education Foundation and is on the editorial board of the ​Journal of Macromarketing. Hughner​ enjoys teaching and interacting with students and, in 2014, was awarded the Huizingh Outstanding Undergraduate Service to Students Award.