Note: Contact Carola Grebitus carola.grebitus@asu.edu if you are unable to access publications.

Grebitus, C. and R.S. Hughner (2021): Consumer Demand and Preferences for Medjool Dates Grown in Arizona, Arizona Food Industry Journal, June 2021, p. 7, https://online.pubhtml5.com/pozn/vrsv/#p=6.

Grebitus, C., Fuller, K., Hughner, R.S., Van Loo, E.J. and A. Rondoni (2021): Perception of Arizona-Grown Medjool Dates. Project Report. https://research.wpcarey.asu.edu/fab-lab/about/

Grebitus, C., and R.S. Hughner (2021): Perception of Arizona-Grown Medjool Dates. Morrison School of Agribusiness Project Workshop, 10/15, virtual, Arizona State University, AZ.

Fuller, K., Grebitus, C., and R.S. Hughner (2021): Are Arizona-Grown Medjool Dates perceived as a “clean” product and does that translate into higher willingness to pay? Agricultural & Applied Economics Association Congress, 08/01-08/03, Austin, TX.

Grebitus, C., Alemu, M., and E. Van Loo (2021): Investigating the Use of Heuristics during Decision-Making applying Latent Class Analysis to Eye-Tracking Data. Agricultural & Applied Economics Association Congress, 08/01-08/03, Austin, TX.

Grebitus, C., Alemu, M.H., and E.J. Van Loo (2021): The influence of violating attribute cut-offs on utility for Medjool dates from Arizona. Economic Science Association Global Online Around-the-Clock Conference, 07/07-07/09, virtual, Global.

Grebitus, C., Alemu, M.H., and E.J. Van Loo (2021): Modelling Attribute Cut-Offs in Discrete Choice Experiments using Eye Tracking. International Association for Research in Economic Psychology (IAREP) & Society for the Advancement of Behavioral Economics (SABE) Joint Conference, 06/10-06/13, virtual, Global.

Grebitus, C. (2021) Consumer Decision Making: The Effect of Attribute Cut-Offs on Attention. Seminar, 4/5, virtual, University of Auburn, Auburn, AL.

Grebitus, C., and E. Van Loo (2020): Effect of the Dual System on Individual Willingness to Pay:
The Example of Arizona-Grown Medjool Dates. Agricultural & Applied Economics Association Congress, 08/31, Virtually.

Grebitus, C., and E. Van Loo (2019): The Effect of Attribute Cut-Off Values on Decision Making: An Eye-Tracking Experiment. Agricultural & Applied Economics Association Congress, 07/21-07/23, Atlanta, GA.

Grebitus, C. and R.S. Hughner (2019): Consumer Perceptions & Labeling Preferences. Results from a comprehensive study of packaged dates. 4/24, Produce for Better Health Conference, Scottsdale, AZ.

Grebitus, C. (2019): The View from the Table: Consumer Perspectives, Panel Discussion. 02/27, Bayer AgVocacy Forum, Orlando, FL.

Grebitus, C. and R.S. Hughner (2019): Perception of Arizona-Grown Medjool Dates. 02/23, Southwest Agricultural Summit, Yuma, AZ.

Grebitus, C. and R.S. Hughner (2019): How to reach your target consumer using market research? 02/23, Southwest Agricultural Summit, Yuma, AZ.

Peschel, A., Grebitus, C., Alemu, M.H., and R.S. Hughner (2019): Personality traits and preferences for production method labeling – A latent class approach. Food Quality and Preference, 74 (June), 163-171.

Grebitus, C. and E. VanLoo (2019): The Effect of Attribute Cut-Off Values on Decision Making: An Eye-Tracking Experiment. Agricultural & Applied Economics Association Congress, 07/21-07/23, Atlanta, GA.

Grebitus C., and R.S. Hughner (2019): Consumer Perceptions & Labeling Preferences. Results from a comprehensive study of packaged dates. 4/24/2019, Produce for Better Health Conference, Scottsdale, AZ.

Grebitus C. (2019): The View from the Table: Consumer Perspectives, Panel Discussion. 02/27/2019, Bayer AgVocacy Forum, Orlando, FL.

Grebitus C., and R.S. Hughner (2019): Perception of Arizona-Grown Medjool Dates. 02/23/2019, Southwest Agricultural Summit, Yuma, AZ.

Grebitus C., and R.S. Hughner (2019): How to reach your target consumer using market research? 02/23/2019, Southwest Agricultural Summit, Yuma, AZ.

Grebitus C., Peschel A.O., and R.S. Hughner (2018): Voluntary food labeling: The additive effect of “free from” labels and region of origin. Agribusiness: An International Journal, 34(4), 714-727.

Grebitus C., and R.S. Hughner (2018): Identifying local food marketing strategies: How to reach your target consumer using market research? 05/09/2018, Arizona Food and Farm Forum, Gilbert, AZ.

Peschel A.O., Grebitus C., and R.S. Hughner (2018): Who are the GM-free Shoppers?
Target-Marketing for Medjool Date Consumer Segments. Agricultural & Applied Economics Association Congress, 08/05-08/07, Washington, DC.

Grebitus, C., and, R.S. Hughner (2017): Consumer preferences for foods labeled as GM-free AND pesticide-free. Agricultural & Applied Economics Association Congress, 07/30-08/01, Chicago, IL.

Grebitus, C. (2017): Consumer Demand, Preferences and Willingness to Pay for Medjool Dates. Southwest Agricultural Summit, 2/22-2/24, Yuma, AZ

Hughner, R.S. (2017): Characteristics of Date Consumers. Southwest Agricultural Summit, 2/22-2/24, Yuma, AZ.

Hughner, R. (2016): Characteristics of Date Consumers. 11/18/2016, Arizona State University, Mesa, AZ.

Grebitus, C. (2016): Consumer Demand, Preferences and Willingness to Pay for Medjool Dates. 11/18/2016, Arizona State University, Mesa, AZ.

Hughner, R.S., Grebitus, C., and A.O. Peschel (2016): Drivers of Demand for Specialty Crops: The Case of Arizona-Grown Medjool Dates. International Food Marketing Research Symposium, 06/13-06/14, Bologna, Italy.