Marketing
Why you say yes, even when you don’t want to
Research by Professor Emeritus of Marketing Robert Cialdini outlines six key principles of persuasion. …
Marketing
What’s the significance of Taser changing its name to Axon?
Associate Professor of Marketing Mike Wiles talks about the market opportunity and why the company is taking advantage of it. …
Marketing
Organic is awesome, unless you’re on welfare
If you buy products that benefit society, it’s a good thing, right? Yes, and no. That is, people don’t necessarily see it that …
Marketing
‘Best-seller’ label guides online gift purchases
Online retailers have an opportunity to persuade hesitant shoppers to click "buy" this holiday season, according to new research by a marketing …
Consumer Behavior
Retailers prep to keep the peace on Black Friday
While talk of religion and politics over Thanksgiving dinner may incite an argument, Black Friday ads may stir up a …
Advertising
‘Limited-quantity’ ads play a role in consumer aggression
W. P. Carey researchers examine why shoppers become Black Friday brawlers, concluding that retailers should be more cautious in how they use 'scarcity ads,' and consumers should understand that psychologically, these …
Marketing
In Walmart Supercenter conversions, surprising effects
Since the mid-1990s, a key feature of Walmart’s growth strategy has been the conversion of stores to "supercenters" — that is, a full-line discount store with a full-line supermarket under one roof. The strategy has …
Consumer Behavior
Seven effective practices for preventing customer rage
"The 2015 Customer Rage Study provides “a data-driven prescriptive framework for a Complaint Handling and Service Recovery Program that actually improves individual brand loyalty and improves word-of-mouth …
Management
Reality of regulation coming to daily fantasy sports?
Fantasy sports are here to stay, but key decisions in the next year or two likely will bring taxation and government regulation to the booming industry. That was the consensus of a panel on the future of fantasy sports …
Marketing
A new perspective: How service contributes to well-being
Transformative Services Research (TSR) is a new sub-field of services marketing that examines the relationship of service to well-being. Associate Marketing Professor Laurie Anderson and colleagues at W. P. Carey …
Consumer Behavior
If you warn dieters how unhealthy a food is, they’ll just eat more of it
The Huffington Post reports on research by Professors Naomi Mandel and Andrea Morales which found that negative messages about food did not help dieters make better …
Consumer Behavior
A new study shows that retail therapy can make you feel better
Glamour magazine online reports on Assistant Professor of Marketing Monika Lisjak’s research that showed shopping can make you feel better, depending on what you buy. …
Consumer Choice Models
Blue Nile diamonds: Trust and authenticity
Harvey Kanter is the CEO of Blue Nile, the largest online retailer of certified diamonds and fine jewelry. He addressed the Economic Club of Phoenix on January 28, 2016. The W. P. Carey School’s Economic Club of …
Marketing
When customers define service brands
Building a brand for a services business is more complicated than ever. Customers might perceive one hotel chain or insurance company as pretty much the same as its competitors. Customers also are saturated with …
Marketing
What you need to know about the CFP national championship game
The 2016 College Football Playoff national championship game was played January 11 in Glendale, Ariz. Marketing Professor Michael Mokwa and other marketers and economists have been studying the economic impact of these …