172 results found.

Marketing

Blue Nile diamonds: Trust and authenticity

Harvey Kanter is the CEO of Blue Nile, the largest online retailer of certified diamonds and fine jewelry. He addressed the Economic Club of Phoenix on January 28, 2016. The W. P. Carey School’s Economic Club of …

Marketing

When customers define service brands

Building a brand for a services business is more complicated than ever. Customers might perceive one hotel chain or insurance company as pretty much the same as its competitors. Customers also are saturated with …