Put Your Customers to Work? Not So Fast!

By Lan Xia With the support of new technologies, companies are gradually realizing the importance and benefits of co-creation, where the value of a service is increasingly co-created by the firm and the customer. Consumers are increasingly put to work for the services they demand, from carrying their own food in fast-food restaurants to creating …

Center for Services Leadership Presents the 24th Annual Compete Through Service Symposium

Compete Through Service Symposium featured in AZ Business Magazine:  “Now in its 24th year, the Compete Through Service Symposium, hosted by the Center for Services Leadership at the W. P. Carey School of Business at Arizona State University,  brings together the most innovative business minds and visionary thought leaders in engaging, enlightening environment to share ideas that …

Moving from Firefighting to Prevention Using the Voice of the Customer

Up to 30% of service workload is preventable. An effective VOC process  can drive workload prevention efforts as well as support increased First  Call Resolution. In this webcast, John Goodman, Vice Chairman, Customer Care Measurement and Consulting Research, discusses how VOC process can impact both the service function and instigates improvement of other company processes. Keys to success are identifying a …

Transitioning Services from Free to Fee – How Social Networks are Making it Work

By Kristie Dickinson What would it take to convince you to pay for services on Facebook? What about LinkedIn? Or Classmates.com? In today’s world of “try now, buy later” premium models, it’s harder than ever to sway social networkers to upgrade to premium services. There is certainly a recipe for success, but what is the …

Transforming Service Delivery in Higher Education and Healthcare

by Raghu Santanam Service innovations are notoriously difficult. It takes decades for innovations to penetrate market. More importantly, managers and service professionals are incredibly slow to react to consumer needs. While many frameworks exist to help us think through innovation ideas, we often ignore lessons learnt from other industries. The service related challenges in Higher …

Restoring Customer’s Sense of Control through Service Co-Creation

by Adriana Samper In today’s tumultuous global climate, people inevitably face forces or situations that test the limits of their control.  Natural disasters, political and economic turmoil can all threaten feelings of control over personal and professional outcomes.  Hurricane Sandy or the recent tornadoes in Oklahoma show how people can be strikingly affected and feel …

Thoughts on Summer 2013 Services Conferences

by Mary Jo Bitner At QUIS reception in Karlstad. Above, left to right: Dr. Laurel Anderson (ASU), Dr. Mary Jo Bitner (ASU), Dr. Inger Roos (Karlstad University). Below, left to right: Dr. Paul Fombelle (Northeastern University), Daniele Mathras, PhD Student (ASU), Jon Engstrom, PhD Student (Linkoping University).  Summer is “conference season” for those of us in …