Differentiating on the Human Experience to Drive Customer Loyalty and Growth

By M. Bridget Duffy, MD In an era that challenges healthcare organizations to do more with fewer resources, patient experience is often considered an add-on. However, in an increasingly competitive environment, organizations can no longer solely focus on stripping out waste and reducing costs. A growing body of evidence points to the human experience as …

Changing Customer Behavior- Is it possible?

By: Per Kristensson During the past decade, customers have displayed overwhelmingly positive attitudes toward environmentally-friendly offerings. However, their actual behavior does not mirror these attitudes. Do you think it would be possible to change customer behavior to make them greener? In a market research study carried out in the U.S., 67% of surveyed respondents claimed …

Human Resources: Strategic Partner for Services

By Bob Giacometti Traditionally, the role of Personnel, as Human Resources (HR) was once known, centered more on administrative and support activities such as hiring and transferring, maintaining employee records, and administering appraisal, compensation, benefits, equal opportunity, and other employee relations programs. While important, many HR teams still operate outside of the strategic planning process …

Why the mint on your pillow matters

By Stephen Mostrom Unless you spend a lot of time in Louisiana, you likely haven’t heard the term “lagniappe.” But this Creole aphorism has the power to transform your business. Defined as “the gift” or “to give more,” lagniappe represents the potential to turn customers into your largest sales force by exceeding expectations. As Stan …

It’s Time to Play! Leverage the Power of Games to Promote Service Outcomes

by Michael Wiles “Life is more fun if you play games” – Roald Dahl, My Uncle Oswald How do you engage your customers?  Motivate your employees?  Make it a game!  Service firms are increasingly turning to gamification to enhance consumer and employee outcomes. It isn’t just teenage boys who care about games. Industry estimates are that …