Meet the Center for Services Leadership Team!

As the 24th Annual Compete Through Service Symposium approaches, we thought we would take a few minutes to introduce you to the CSL team. Now that you know us, we’d love to talk to you more at the symposium! Name:  Mary Jo Bitner Where are you from? My home town is Seattle, Washington where I grew …

Center for Services Leadership Presents the 24th Annual Compete Through Service Symposium

Compete Through Service Symposium featured in AZ Business Magazine:  “Now in its 24th year, the Compete Through Service Symposium, hosted by the Center for Services Leadership at the W. P. Carey School of Business at Arizona State University,  brings together the most innovative business minds and visionary thought leaders in engaging, enlightening environment to share ideas that …

Moving from Firefighting to Prevention Using the Voice of the Customer

Up to 30% of service workload is preventable. An effective VOC process  can drive workload prevention efforts as well as support increased First  Call Resolution. In this webcast, John Goodman, Vice Chairman, Customer Care Measurement and Consulting Research, discusses how VOC process can impact both the service function and instigates improvement of other company processes. Keys to success are identifying a …

Thoughts on Summer 2013 Services Conferences

by Mary Jo Bitner At QUIS reception in Karlstad. Above, left to right: Dr. Laurel Anderson (ASU), Dr. Mary Jo Bitner (ASU), Dr. Inger Roos (Karlstad University). Below, left to right: Dr. Paul Fombelle (Northeastern University), Daniele Mathras, PhD Student (ASU), Jon Engstrom, PhD Student (Linkoping University).  Summer is “conference season” for those of us in …

Does Intangibility Make Service Innovation More Difficult?

by Nancy Stephens Intangibility is one of the apparent ways in which services differ from products; unlike products, services cannot be seen or touched.  It occurred to me that as a consequence, people probably don’t sit around looking at services and thinking of ways to improve them the way they can do it with products. …