Targeting Gen Y? Look Before You Leap

By Ruth N. Bolton Gen Y, or the Millennials, are frequently described as narcissistic compared with previous generations; they “want it all” and “want it now.”  Yet, we are also told that they have higher levels of civic engagement – just look at the Arab Spring! Can both be true? Is it even possible to …

Unraveling some of the Mysteries of Factors Driving Innovation Success

By Douglas Olsen Innovation is often cloaked in some degree of mystery – a black box where “change happens” and the world is transformed. Success is often fleeting, and, when failure does occur, there is usually a multitude of views as to what went wrong, with the only commonality being “it was the other guy’s …

Transitioning Services from Free to Fee – How Social Networks are Making it Work

By Kristie Dickinson What would it take to convince you to pay for services on Facebook? What about LinkedIn? Or Classmates.com? In today’s world of “try now, buy later” premium models, it’s harder than ever to sway social networkers to upgrade to premium services. There is certainly a recipe for success, but what is the …

Restoring Customer’s Sense of Control through Service Co-Creation

by Adriana Samper In today’s tumultuous global climate, people inevitably face forces or situations that test the limits of their control.  Natural disasters, political and economic turmoil can all threaten feelings of control over personal and professional outcomes.  Hurricane Sandy or the recent tornadoes in Oklahoma show how people can be strikingly affected and feel …

It’s Time to Play! Leverage the Power of Games to Promote Service Outcomes

by Michael Wiles “Life is more fun if you play games” – Roald Dahl, My Uncle Oswald How do you engage your customers?  Motivate your employees?  Make it a game!  Service firms are increasingly turning to gamification to enhance consumer and employee outcomes. It isn’t just teenage boys who care about games. Industry estimates are that …