Procter & Gamble’s Tide Dry Cleaners Case: Leveraging the Brand to Provide a “WOW” Experience
We are excited to share that the first case in the CSL Service Excellence Case Collection is now available in the Case Center Collection! Featuring Tide Dry Cleaners, a franchise developed by Proctor & Gamble’s subsidiary Agile Pursuits Franchising, Inc., the case study discusses key aspects of translating a successful product brand into a new …