We all love to shop at stores like Costco, where samples can be found throughout the aisles for us to enjoy while perusing. Many other grocery and retail stores have taken up this practice as well with the goal to increase customer sales and store loyalty. While this may be an effective strategy to convince …
Service failures can make or break a company’s competitive edge, but the degree to which this can affect a company can change dramatically across different cultures. Globalization has allowed for businesses to reach consumers all around the world, but many are failing to manage behavioral responses to failures based on culture, and are mistakenly focusing …
Over the years, certain well-known brand names have become synonymous with the product or service they deliver, such as Netflix, Kleenex, Q-Tips, and Scotch Tape. Consumers become attached and place feelings of loyalty to not only these products, but to the names. What happens to this loyalty and willingness to buy when a company chooses …
The hit T.V. show Spongebob Squarepants turned 20 years old this past May and one iconic episode featured Bikini Bottom’s lovable sponge with a tough choice many consumers are faced with: choosing a product from an assortment. Tasked with choosing between the “best paper towel around” and the “best paper towel in town”, Squarepants elects …
Is there any real difference between choosing a fast food place for dinner and choosing a pediatrician for your child? Absolutely there is, but the reason goes beyond the context of the service’s impact. One is an experience service, which is a service with attributes that can be evaluated with actual experience of the service. …
As shopping is on its way to becoming an exclusively online process, how can retailers capture the attention of consumers in an environment where the focus is much narrower than in a physical store? In an article written by Barbara Kahn, she presents the research found to determine consumer patterns of attention and which aspects …
Logic would have us believe a free product will sell faster than one that costs money. However, research has proven otherwise when dealing with price promotions, the results of which were published in the Journal of Retailing. A common form of price promotion is “to offer consumers upgrades of their purchased products at a special …
By: Per Kristensson During the past decade, customers have displayed overwhelmingly positive attitudes toward environmentally-friendly offerings. However, their actual behavior does not mirror these attitudes. Do you think it would be possible to change customer behavior to make them greener? In a market research study carried out in the U.S., 67% of surveyed respondents claimed …
