– Written by Natalie Both for the Center for Services Leadership The service industry has an extensive history of being perceived as separate from the goods-centered industry. Beginning with the Industrial Revolution, a need arose for marketing built on a goods-centered, manufacturing-based model of business, and since then, scholars have sought to create a subdiscipline …
What are the pricing objectives that service organizations pursue to price their services? And how does the market structure impact these objectives? A study in the Journal of Service Marketing by Kostis Indounas found that among 700 companies in the logistics, financial services, IT and airline industry, companies are “mainly interested in maintenance of existing …
Interview with Professor Peter C. Verhoef, a co-author of the new book Creating Value with Big Data Analytics: Making Smart Marketing Decisions. Podcast Transcript This podcast was brought to you by the Center for Services Leadership, a ground-breaking research center in the W. P. Carey School of Business at Arizona State University. The Center for Services …
