How to Influence Patients, and Clients, to "DIY"

                                      By Kathryn K. Eaton Over the last year, I have had the remarkable opportunity to work with the Obesity Solutions Initiative, which is a collaboration between Mayo Clinic and Arizona State University.  My work with this outstanding team of people has been varied and challenging, but my background in marketing has been a perfect …

Transforming Service Delivery in Higher Education and Healthcare

by Raghu Santanam Service innovations are notoriously difficult. It takes decades for innovations to penetrate market. More importantly, managers and service professionals are incredibly slow to react to consumer needs. While many frameworks exist to help us think through innovation ideas, we often ignore lessons learnt from other industries. The service related challenges in Higher …