Tag: millennials

ServiceFriday: Let’s Share – The Trend of Millennials Using Shared Services

Sharing economy, also referred to as access-based consumption, is a relatively recent but massively growing consumer trend. Zipcar, Uber, Airbnb, Spotify, and Rent the Runway are just a few examples of access based consumption. A research paper in the Journal of Service Marketing by Adesugun Oyedele and Penny Simpson examines these sharing systems and the …

Targeting Gen Y? Look Before You Leap

By Ruth N. Bolton Gen Y, or the Millennials, are frequently described as narcissistic compared with previous generations; they “want it all” and “want it now.”  Yet, we are also told that they have higher levels of civic engagement – just look at the Arab Spring! Can both be true? Is it even possible to …