Is there any real difference between choosing a fast food place for dinner and choosing a pediatrician for your child? Absolutely there is, but the reason goes beyond the context of the service’s impact. One is an experience service, which is a service with attributes that can be evaluated with actual experience of the service. …
Online retail has taken over the service industry and with new technology being consistently developed, it is not going anywhere anytime soon. One issue common among online retailers is customers’ perceived quality (PQ) decreasing upon receiving and interacting with the physical product. This ultimately leads to lower customer satisfaction and often causes financial woes for …
Why was Subway’s “$5 Footlong” viewed as an iconic and beloved deal for years on end? Considering the fact that those footlongs often added up to more than $5, it seems quite puzzling. Alliteration, or the repetition of initial word sounds across two or more proximal words, may be the answer to this puzzle. Recent …
