Tag: Purple Goldfish

Webinar: Stan Phelps Purple Goldfish – Little Things Create Customer Wow

Little things make a big difference in customer experience. In this keynote presentation, Stan shares the key ingredients of creating signature added value. We’ll cover the 12 different types of purple goldfish in the two main categories of value and maintenance. Little extras such as the importance of follow up and how to handle mistakes.  …

Why the mint on your pillow matters

By Stephen Mostrom Unless you spend a lot of time in Louisiana, you likely haven’t heard the term “lagniappe.” But this Creole aphorism has the power to transform your business. Defined as “the gift” or “to give more,” lagniappe represents the potential to turn customers into your largest sales force by exceeding expectations. As Stan …