Service providers have primarily utilized social media to generate positive word-of-mouth. However, what happens when customers spread negative reviews through online platforms, and how can service providers recover from this? In an article published in the Journal of Services Marketing, the authors observe how companies can implement service failure recovery strategies through social media, specifically …
Customers are doing their research before buying, and increasingly they are relying on other people for the information they want. They consider online reviews, social media recommendations and word of mouth, searching for non-commercial, unbiased advice. Marketing scholars have started to study this behavior, but only lately have looked at customer groups and the differing …
Welcome to the CSL’s “ServiceFriday”. Each Friday we post three summaries from some of our favorite sources from research literature, news articles, blogs, and more. The posts are curated to cover topics that are interesting, relevant, and thought provoking in the realm of service, business, education, and beyond. This Week’s ServiceFriday Posts: March 29, 2019 …
By Phil Klaus Over the next few weeks, I’ll be sharing insights from my research and consulting work in a series of posts, which will discuss critical aspects to delivering successful CX experience. You can read the first post, Demystifying The Black Box – How To Design, Manage, And Measure The Most Profitable Customer Experience (CX) …
By Dr. Florian v. Wangenheim We all enjoy using Internet services for free: communities, news websites and other web services often do not charge their users. In order to survive, free sites depend on advertising revenues. These can be increased through behavioral targeting, in which the advertiser makes use of information that he has about the …
By Bobbi Dangerfield @BobbiAtDell Michael Dell, said it best: “We’re a company with big ears” – a good thing considering there are more than 25,000 online conversations about Dell each day in English. While that number can be overwhelming, it underscores the wonderful opportunity social media offers for companies to listen, engage, and ultimately understand …
By Ruth N. Bolton Gen Y, or the Millennials, are frequently described as narcissistic compared with previous generations; they “want it all” and “want it now.” Yet, we are also told that they have higher levels of civic engagement – just look at the Arab Spring! Can both be true? Is it even possible to …
