ServiceFriday: Balancing New Technologies and Customer Value

 – Written by Natalie Both for the Center for Services Leadership Service technologies are constantly being created and improved, which can provide a multitude of new opportunities for businesses, customers and users. However, businesses tend to lean towards focusing too much on technological improvements, as opposed to customer value. How then can organizations continue to benefit …

Leveraging Big Data Analytics to Create Value

Interview with Professor Peter C. Verhoef, a co-author of the new book Creating Value with Big Data Analytics: Making Smart Marketing Decisions. Podcast Transcript This podcast was brought to you by the Center for Services Leadership, a ground-breaking research center in the W. P. Carey School of Business at Arizona State University. The Center for Services …