Service in a Time of Rapid Change: Trust and Empathy During Crisis

– Written by Elizabeth Farquhar for the Center for Services Leadership Communications play a critical role in maintaining brand trust every day. Brands do this with customers much in the same way humans do with each other – through honesty, transparency, empathy, and by matching behavior to those values. During a crisis, trust is more …

ServiceFriday: Communicating with Customers: Are You Using the Best Method?

– Written by Natalie Both for the Center for Services Leadership The way you convey a message often has more of an effect than the message itself. When we give presentations or speeches, we know that the way we dress, our facial expressions, and our overall confidence are important in captivating an audience. This is …

ServiceFriday: Speaking vs. Writing – Which Word-of-Mouth is Better?

 – Written by Natalie Both for the Center for Services Leadership Businesses are constantly faced with the question of how to more effectively engage customers with their brand. Encouraging positive word-of-mouth between consumers can be beneficial, but how influential is the means through which they choose to communicate? With online review platforms so readily available, consumers …