General How Does the Referral Behavior of Switchers and Stayers Differ? By Center for Services Leadership | June 9, 2015 Are you trying to increase customer referrals? This research suggests to target a specific segment for maximum results. Share this:Click to share on Facebook (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Twitter (Opens in new window)Click to print (Opens in new window)