ServiceFriday: Not Slick Enough: How Customers Perceive Weight Discrimination

– Written by Jack Lechich for the Center for Services Leadership According to the National Center for Health Statistics, a little over 70% of the U.S. population is overweight and the World Health Organization noted that in 2018 the worldwide overweight population doubled between 1980 and now to a staggering 1.9 billion overweight adults. To …

ServiceFriday: Creating Unforgettable Experiences for Your Customers

– Written by Natalie Both for the Center for Services Leadership Memorable experiences can have a lasting impact on our perceptions of the brands and companies with which we associate them. A complimentary pint of Guinness served at the highest point in Dublin, with 360-degree panoramic views of the city, is an unforgettable ending to a …

Becoming a Pink Goldfish: A Lesson in Differentiation

Smokers know that they can pull into virtually any drugstore in the nation and buy a pack of cigarettes. But in 2014, CVS broke the mold by removing cigarettes and other tobacco products from their shelves. Patagonia is committed to sustainability and environmental responsibility, and it doesn’t always want you to buy a new jacket. …

ServiceFriday: Improving the Customer Experience

What do Disneyland and Harvard University have in common? They both represent complex service systems that offer very unique customer experiences. The traditional definition of customer experience has been “The perceived outcome of the customer interacting with the firm during the service process.” Recent conceptualizations and theories have led to the emergence of a new …

ServiceFriday: Employee Emotional Competence as a Critical Value-Driver for Customers

While service managers understand the importance of frontline service employees possessing emotional intelligence (EI), a study authored by Cécile Delcourt, CSL Faculty Network member Dwayne Gremler, et. al, in the Journal of Service Research found that it is in fact more critical that employees possess something called emotional competency (EEC).    In the study, the …

ServiceFriday: Interesting Reads for Service and Beyond

Welcome to the CSL’s “ServiceFriday”. Each Friday we post three summaries from some of our favorite sources from research literature, news articles, blogs, and more. The posts are curated to cover topics that are interesting, relevant, and thought provoking in the realm of service, business, education, and beyond. If you like our blog and posts, …

ServiceFriday: Maybe It Was Me – How Word of Mouth Informs Customer Experience

Word of Mouth (WOM) is an important way for people to communicate about service and product experiences to friends, family, and acquaintances. However, it is challenging for companies to track and document the influence of these communications on consumer perceptions of products and services. Recent research by Daniel C. Brannon and CSL Faculty Network member …

ServiceFriday: Robots on the Frontline and the Future of Services

“By 2020, it is estimated that 85 percent of all customer interactions will take place without a human agent”. To improve their customer experience, speed up the process of service recovery and cut costs, services management increasingly starts to rely on automatized solutions, so-called “service robots” to handle the customer interactions. In a recent research …

ServiceFriday: Channel Your Anger to Manage Service Failures

“…customers are more satisfied with failed service encounters when they are aware the employee was reprimanded.” This research paper by Pugh et al. proposes a new and very cost-effective approach to mediate service recovery. To be effective, however, corrective actions must be performed in a very specific way: “One of the challenges associated with employee …