ServiceFriday: Cold as Ice: When Cold Temperatures Increase Product Evaluation

– Written by Jack Lechich for the Center for Services Leadership The English language sure can be confusing, especially when it comes to the United States. Take the word “cold” for example. I don’t know of any other place where cold can be used to describe the temperature as well as be used as an …

ServiceFriday: Trending Up – The Differences Among Trendsetter Groups

– Written by Jack Lechich for the Center for Services Leadership The year is 2020 and being an Instagram model is now a profession. While it might seem that everyone is attempting to be an influencer or trendsetter in some capacity nowadays, not everyone can be. One’s identity in terms of which trendsetter group (i.e. …

ServiceFriday: Sense of Humor – Humor’s Impact on Consumer Behavior

– Written by Jack Lechich for the Center for Services Leadership Rodney Dangerfield, Robin Williams, Jerry Seinfeld, Dave Chappelle and Chris Rock all have one thing in common – other than being some of this author’s all-time favorite stand-up comedians – and that commonality is that people flock(ed) to them. But even more recent comedians …

ServiceFriday: Customers – They Always Need to be the Center of Attention

– Written by Natalie Both for the Center for Services Leadership In a competitive market, there are many different barriers companies may face. What has been found to be the most problematic however, is changing customer demands. The age of mass production has passed, and now more than ever, consumers expect “personalized, immediate service at affordable …

ServiceFriday: Smart to Be Skeptical? Why Consumers Resist Smart Services

– Written by Jack Lechich for the Center for Services Leadership Shortly after arriving at ASU, I met one of my most quirkiest and hilarious friends who also happens to be Sparky. Obviously I cannot divulge the identity of our favorite Sun Devil, but I will let you know one thing about him: when he’s …

ServiceFriday: We All Just Want to be Part of the In-Crowd

 – Written by Natalie Both for the Center for Services Leadership The need for social relationships and a feeling of belonging is at the heart of our most innate desires as human beings. Every act we perform in our daily lives is in some way affected by what has been determined to be our role in …