ServiceFriday: Sense of Humor – Humor’s Impact on Consumer Behavior

– Written by Jack Lechich for the Center for Services Leadership Rodney Dangerfield, Robin Williams, Jerry Seinfeld, Dave Chappelle and Chris Rock all have one thing in common – other than being some of this author’s all-time favorite stand-up comedians – and that commonality is that people flock(ed) to them. But even more recent comedians …

ServiceFriday: Refrain from Referral? Behavior in Referral Rewards Programs

– Written by Jack Lechich for the Center for Services Leadership Referral reward programs (RRPs) are applied by firms to use existing customers to recommend a firm’s service to friends, family and potential new customers. Having become ubiquitous among the service industry, current research on RRPs is far from exhaustive as most studies on them …